key figures

1 TV, multiple devices

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What is it? The percentage of 45-54s who watch TV on a TV screen, whereas 81% of 15-24 watch TV on a TV screen. 35% of them watch it on a computer, and only 24% of 45-54s do so.


What Realytics thinks about it: Young people are most likely to watch TV on a different device, and it clearly illustrate the advent of a “4-screen TV”: we can now watch TV on a TV screen, on a computer, a tablet or even a cellphone.

Source: ThinkBox

Mots clés : key figures