Cyrille Billon

Recent Posts

Orange Advertising joins BEE:

Orange Advertising joins BEE: what it means for TV and CTV measurement in France

Feb 09, 2026
BVOD: your trusted streaming platform

BVOD: your trusted streaming platform

Feb 09, 2026
Measuring the digital impact of a first TV campaign

Measuring the digital impact of a first TV campaign

Feb 09, 2026
ovelap bvod avod

When BVOD and AVOD don’t overlap

Feb 09, 2026
2026, where Total Video comes to life

2026, where Total Video comes to life

Jan 08, 2026
Orange Advertising joins Realytics’ BEE cross-media measurement

Orange Advertising joins Realytics’ BEE cross-media measurement

Dec 08, 2025
Realytics integrates AI into BEE to simplify cross-media campaign analysis

Realytics integrates AI into BEE to simplify cross-media campaign analysis

Sep 15, 2025
AI Adserving & TV Measurement: how to simplify?

AI Adserving & TV Measurement: how to simplify?

Jul 29, 2025
smartclip launches "Sidekicks" — An agentic AI platform for the media industry

smartclip launches Sidekicks - An agentic AI platform

Jul 15, 2025

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The leader in TV-digital convergence, Realytics enables advertisers to anticipate and measure the impact of a TV campaign on digital, to optimise their media plans according to their business and branding KPIs, and to identify the “TV-engaged” viewers in order to capitalise on this captive audience.

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