What is it? The percentage of TV screen devoted to watching TV programs within 4 weeks of their appearance in a broadcast schedule. This leaves an average of just over 40 minutes a day when the TV screen is used for other activities.
What Realytics thinks about it: Even though TV and homes are getting more and more connected all around the world, TV is still used to actually watch TV. Don’t forget that it is still the most powerful media in the world!
Source: The Viewing Report 2016 – BARB