What is it? The number of Australians (84% of the population) who watches weekly broadcast TV on in-home TV sets.
What Realytics thinks about it: TV is definitively part of the Australians’ daily life. That’s why it is so important for advertiser to go on TV! No ready yet, Download our White Paper and follow our 5 advices before launching your TV campaign.
Source: Australian Video Viewing Report by Regional TAM, OzTAM and Nielsen - 2017