70%
What is it? The percentage of people who watched at least 3 continuous minutes of TV News in 2015. News and weather are the 4th most watched TV genre, after entertainment, drama and documentaries.
What Realytics thinks about it: Entertainment, drama, documentaries and news are the most watched TV genre, and often the most drive-to-web ones! In France for example, news gets 924 visits/TRV. Don’t underestimate this TV program which often means drive-to-web.
Source: The Viewing report 2016 - BARB
