What is it? The average daily hours of TV viewing for women in 2016, compared to 3h35 for men. It is a lot less than 2010, when an average UK women watched TV 4h36 a day, and a man 3h59, but approximately the same than in 2006.
What Realytics thinks about it: Not only do men and women watch TV differently, but they also react to ads differently! Some TV programs may trigger different reaction from men and women, as they do for example in France.
Source: BARB