What is it? The number of households that possess at least 1 TV. For info, around 9 million households have 2 TV, a little more than 4 million have 3 TV, a little less than 2 million have 4 and around 1 million have 5 TV or more.
What Realytics thinks about it: TV holds a special place in the UK. As of January 2016, it was present in 96,1% of the households interviewed by BARB. TV is definitively a major part of everyday life, and TV advertising an excellent way for advertisers to stand out.
Source: BARB