---
title: "Realytics & Google Analytics: how to better use those tools"
description: Why invest in Realytics when already having Google Analytics? Only Realytics details the impact of your campaign in digital...
---

[Everything you want to know about Drive to Web and TV Analytics](https://blog.realytics.io/en)

# [Realytics & Google Analytics: how to better use those tools](https://blog.realytics.io/en/realytics-google-analytics-how-to-better-use-those-tools)

 Written by [Raphaelle](https://blog.realytics.io/en/author/raphaelle) | 1/25/18 8:30 AM

## **Why invest in Realytics when you already have Google Analytics? Because those 2 are nothing alike! Only Realytics details the impact of your campaign in digital... **

### **The misconception: Since I already have Google Analytics, there is no need to subscribe to another TV analytics tool **

#### **The context**

Already satisfied with **Google Analytics** that let you follow the evolution of your traffic and the most visited pages, you don’t understand what another TV analytics tool could bring you more.

#### **Realytics' Answer**

Don’t be fooled! Those 2 tools are quite different and give you distinct info. **Realytics is TV-centric measurement tool**, which, primarily, identifies the **web-visitors coming from TV** and how they behave online. The retrieved data helps then measure the efficiency of a TV campaign, and its optimization. Thanks to Realytics, it is possible to get **a spot-to-spot view of your campaign**, and to analyse its performance in great details.

Historically, GA allows you to follow **the visibility and accessibility of a website**, without being able to make the difference between the incremental traffic, measured after the diffusion of a TV spot and the baseline (usual traffic).

Plus, Realytics offers **traffic restitutions in real-time**, a thing GA doesn’t do, even if it has a “real-time option” that allows to visualize the consolidated data a few hours after they’ve been collected.

Also, Realytics delivers **very precise analysis** (to the second), that reproduces the effects of each TV spot. Google Analytics only offers a temporal measurement, that isn’t adapted to TV traffic attribution.

Although similar, Realytics and Google Analytics are not the same at all, and if you need a **TV analytics tool to measure TV attribution and to optimise your media plan**, Realytics is the best option!

Our platform allows our clients to go even further in digital, and imagine cross-channels scenario they wouldn’t even dream of with Google Analytics.

With our solution**[Digital Follow-Up](https://www.realytics.io/solutions-analytics/tv-web-attribution-analytics/)**, we **trace the customer journey back from offline to online**, and maximise their chances to convert on digital channels.

Happy now?

 

### **The misconception: I can't notice any uplift on my website during my campaign on GA, why subscribe to a TV analytics tool?**

#### **The context**

Your campaign is up and running and you’re following it on Google Analytics, but you **can’t see any uplift of your traffic** on your website. Does it mean your campaign is not drive to web?

#### **Realytics' Answer**

First of all, it is not because you’re intensively watching a pot of hot water that it is going to boil (you’ll have to wait to eat the pasta). The same way, it is not because you’re doing **TV analytics** that your traffic will go up!

They are several reasons to explain why your traffic is not that high during your TV campaign – and only a **precise TV analytics tool can help you** identify them! Your traffic stays the same maybe because, without your TV campaign, it would have gone down, and you campaign actually avoided that.

Plus, using a **TV analytics tool** to study your traffic and the profile of your TV viewers, even if there is only a few of them, could help you modify your media plan according to the results. If would therefore be more efficient and performant, and better **adapted to your audience**.

Only a TV analytics tool like Realytics can help you **clearly identify what TV brings to digital**, and define where your traffic is coming from, **how your TV viewers are behaving and their identity**.

[View full post](https://blog.realytics.io/en/realytics-google-analytics-how-to-better-use-those-tools)

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