Paris, September 12th, 2024 - Realytics, pioneer and leader in TV-digital convergence, announced today that it will provide advertisers with holistic TV measurement exclusively and directly within the platform of global advertising technology leader The Trade Desk. From now on, advertisers can compare linear and digital TV options within a single media buying platform.
Bee, Realytics' unified measurement tool for TV campaigns, can reconcile online audience and engagement data with TV campaign data (traditional and addressable TV, BVOD and connected TV).
Advertisers using The Trade Desk will now have direct access to the incremental reach delivered by each activated TV device, as well as information on duplication between these devices, in order to validate and optimize their multi-device TV investments over the course of their campaigns.
Guillaume Belmas, CEO of Realytics: “We are thrilled about this partnership with The Trade Desk, one of the largest media buying platforms on the market. For digital buyers, it's the promise of greater accessibility to TV media, with more tools to optimize the management of their TV/CTV campaigns.
Our capacity for innovation now enables us to effectively address the need for audience reconciliation based on a single data source within a single tool. Trade Desks customers can now benefit from this innovative approach.”
François-Xavier Le Ray, General Manager France and Belgium of The Trade Desk: “CTV can bring greater precision and reach to omnichannel campaigns. For advertisers, it's essential to have solid measurement across all channels in order to optimize campaigns and aim for maximum effect. Thanks to our partnership with Realytics, advertisers can have a global view of the performance of their campaigns on the small screen, whether viewed in linear or on-demand.”
A pioneer and leader in TV-Digital convergence, Realytics was founded in 2014 and has continued to innovate in the AdTech market. Specializing in the measurement and analysis of TV advertising campaign performance (AdPerformance), Realytics continues to transform the TV medium and in 2019 is developing Adkymia, the first programmatic TV DSP. In 2022 Realytics launches BEE for Brand Exposure & Engagement, a single-source platform for online exposure and engagement with TV campaigns, already a seven-time award-winner and voted Tech of the Year 2024.
Realytics' solutions enable brands and agencies to efficiently measure, analyze, manage and purchase TV advertising campaigns. Realytics is made up of 40 experts in AdTech and the TV/digital ecosystem, who support more than 650 brands in their advertising campaigns in France and abroad. The company also works with several major media/telcos groups in France and abroad: TF1, M6, France Télévisions, Canal+, RMB, Bouygues, Orange, etc. Realytics has belonged to the RTL group since 2022, following its acquisition by smartclip, the group's adtech subsidiary. With smartclip, Realytics reaffirms its ambition to build a panel of strong European technological solutions for the TV ecosystem.
For more information: realytics.io
Press contacts
Cyrille Billon : cbillon@realytics.io
Alexandre Langlois : alanglois@realytics.io / 06 14 51 58 27
The Trade Desk ™ is a technology company serving online advertising buyers. Through its self-service, cloud-based platform, buyers can create, manage and optimize more dynamic digital advertising campaigns across all types of formats and devices. Integrations with leading data, inventory and publisher partners guarantee maximum coverage and real decision-making capabilities, while APIs enable customized development that integrates with the platform. Headquartered in Ventura, California, The Trade Desk has operations in North America, Europe and Asia, and is listed on Nasdaq in New York. To find out more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.
Press Contact
Agence Kablé Communication –
Nolwenn Salaün – nolwenn.salaun@kable-communication.com – 06.68.41.54.32