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programmatic TV at IBC 2022

TV performance & programmatic TV at IBC 2022

Aug 04, 2022

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The leader in TV-digital convergence, Realytics enables advertisers to anticipate and measure the impact of a TV campaign on digital, to optimise their media plans according to their business and branding KPIs, and to identify the “TV-engaged” viewers in order to capitalise on this captive audience.

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