Bee by Realytics has been named Tech of the Year 2024 at the Grand Prix de la Data, organized by Influencia, Minted, and Prache Media Event. This industry recognition firmly establishes Bee by Realytics as THE benchmark for cross-channel and deterministic TV campaign measurement, addressing the growing fragmentation of audiences.
Through partnerships with operators, Bee has successfully measured and compared exposure and engagement across linear TV (both classic and addressable) and CTV (BVOD).
To share the most relevant use cases with the industry, we published the BeeBook (fr) — a practical guide that helps advertisers and agencies better understand TV measurement challenges and leverage Bee’s insights to optimize their campaigns.
Building on this success, Realytics has expanded its scope, signing new partnerships with OTT platforms to extend CTV measurement to AVOD and FAST. The first results of CTV-measured campaigns—including streaming platforms—have enabled precise measurement of exposure, engagement, incremental reach, and duplication across devices.
CTV measurement is a key challenge for the entire industry, offering strong growth opportunities. Advertisers, agencies, broadcasters, platforms, DSPs, and operators all share their insights in our white paper CTV in France (fr).
This new award reinforces our leadership in TV measurement and our commitment to innovation. We continue to invest in R&D to develop cutting-edge solutions tailored to market needs—with a clear objective: Total Video Measurement, with CTV as the gateway.