What is it? The number of TV ads an average UK viewer sees per day, as he/she watches over 3,5 hours of TV per day.
What Realytics thinks about it: 45, that’s about 6 more than a decade ago. TV is powerful, and advertising on TV gives you an unparalleled level of reach.
Source: BARB
Mots clés : Key figures
The leader in TV-digital convergence, Realytics enables advertisers to anticipate and measure the impact of a TV campaign on digital, to optimise their media plans according to their business and branding KPIs, and to identify the “TV-engaged” viewers in order to capitalise on this captive audience.
