Good practices, Key figures, CTV

On TV, every industry is Drive-to-Web!

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Television boosts digital traffic by an average of +39% on airing days, a figure confirmed across all industry sectors. Even the least digitized verticals (healthcare, luxury, B2B) see measurable uplifts, proving that no sector is immune to TV’s drive-to-web effect. For advertisers, it’s time to reconsider TV as a powerful traffic lever at the heart of a high-performance media strategy. 

The truth: TV drives digital traffic across all industries 

Each year, Realytics’ Drive-to-Web study explores a fundamental question for advertisers: can TV really generate digital traffic? 
In 2025, the answer is clear and backed by data: an average of +39% increase in traffic on days when brands air on TV. 

But beyond the average, what’s truly striking is the universality of the effect: all industries see traffic spikes on their websites and/or mobile apps following a TV campaign. Yes, all of them. 

TV performance always is positive 

According to the study, drive-to-web effectiveness depends on factors like digital maturity, TV recency, brand awareness—and of course, the sector itself. This is where the insights become truly compelling: even traditionally low-digital sectors show measurable results. 

  • Top performers: Some industries hit outstanding results, with traffic gains up to +99% (in exceptional cases). 
  • Strong performers: The majority of industries see between +30% to +40% uplift, often outperforming other awareness channels. 
  • Even the cautious ones (health, luxury, B2B...) experience meaningful increases, typically between +9% and +20%, showing value within a media mix logic. 

Key takeaway: No industry is immune to TV’s digital impact. 

Reminder: your audience already is watching TV 

TV’s ability to drive web traffic is no longer a hypothesis—it’s a proven, measurable, and repeatable fact. And contrary to common belief, there is no such thing as a “bad industry” for launching a TV campaign. 

So if you still think “TV isn’t for us”… think again!  Sign up to receive our upcoming Drive-to-Web impact study :

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Want to learn more? 

Realytics supports over 650 advertisers in measuring the effectiveness of their TV campaigns. Discover how to maximize your media strategy with data-driven drive-to-web insights. 

Mots clés : Good practices, Key figures, CTV