50%
What is it? The part of Streaming Enabled American TV owners who say they prefer to watch commercials over having to pay for ad-free subscriptions while streaming video on TV.
What Realytics thinks about it: Advertising has improved: compared to 2015, TV viewers have noticed improved advertising experiences indicating that commercials during digital video streaming on TV are better, more memorable and less disruptive than during traditional linear TV programming.
Source: The Changing TV Experience : 2017 – iab + maru/matchbox
