9,5 million
What is it? The number of UK households that are subscribing to at least one Video On Demand service (VOD), like Netflix, Amazon or now TV.
What does Realytics think about it? It is very interesting to see how television is evolving without getting replaced by those VOD services though. TV is still very present, but goes together with those VOD services.
Source: BARB, Subscription VOD Households
