key figures

Digital video or TV? TV or digital video?

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81%

 

What is it? The number of person multitasking while watching a program on traditional linear TV.

What does Realytics think about it: Multitasking while watching TV is still a very common phenomenon. But it is even more common during traditional linear TV viewing (81%) than when watching digital video (72%). Do we tend to pay more attention to digital video than to linear TV? Looks like it.

Source: The Changing TV Experience: 2017 - iab + maru/matchbox 

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