On the RTL Beach stage hosted by RTL AdAlliance during Cannes Lions 2025, Guillaume Belmas (CEO of Realytics), Gloria Eichler (Chief Product Officer at smartclip), and Thomas Servatius (Co-CEO of smartclip) addressed three major challenges reshaping the advertising industry:
A shared goal: to simplify an overly complex value chain — on both the buy and sell sides.
The trio introduced the integration of Bee, Realytics’ cross-TV measurement technology, within smartclip’s SSP and ad server, smartx.
This combination turns operational complexity into actionable insights and enables scalable, deterministic, cross-platform measurement.
Another major reveal: Sidekicks, smartclip’s new agentic AI platform. Designed to simplify workflows and reconnect automation with strategy, Sidekicks offers a new operational paradigm.
Throughout the session, a clear thread emerged:
data as the engine, data sovereignty as the standard, and seamless collaboration between humans and AI — to shape the future of TV and digital advertising.