key figures

Consumer society, society of consumers

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What is it? The time spent by day by adults consuming media in 2017. Half of this time is dedicated to numerical media, and half of the numerical time is dedicated to mobile.

What does Realytics think about it: Time spent on media progressed by 2 minutes compared to 2016, and by 24 minutes compared to 2012. How come? Because we spent more and more time on mobile, especially when multitasking.

Source: eMarketer - October 2017 

Mots clés : key figures