--- title: "Key figure of the week #TV #ads" description: Key figures selected by Realytics! Discover the total TV advertising investment in 2016. What does Realytics think about it? image: https://blog.realytics.io/hubfs/1920-x-1080-visuel-chiffre-de-la-semaine-30-UK.png --- [![TV Tracking - Realytics](https://blog.realytics.io/hubfs/Realytics%20January2018%20Theme/images/logo-top.svg)](https://www.realytics.io/) - [Offers](https://www.realytics.io/radio-tv-analytics/) - [TV & Radio Analytics](https://www.realytics.io/radio-tv-analytics/) - [Bee](https://www.realytics.io/measurement_tv_bee/) - [TV Monitoring](https://www.realytics.io/tv-monitoring/) - [References](https://www.realytics.io/references/) - [Resources](https://www.realytics.io/resources/) - [Case studies](https://www.realytics.io/resources/) - [White papers and studies](https://www.realytics.io/resources/white-papers-and-studies/) - [Events & Webinars](https://www.realytics.io/resources/events/) - [About](https://www.realytics.io/our-vision/) - [Our vision](https://www.realytics.io/our-vision/) - [The team](https://www.realytics.io/reaytics-team/) - [Join us](https://www.realytics.io/job-offers-realytics/) - [Press](https://www.realytics.io/press-zone-realytics/) - [Contact](https://www.realytics.io/contact-realytics/) - [Blog](https://blog.realytics.io/en) - [Glossary](https://www.realytics.io/glossary/) - Demo - [Log in](https://portal.realytics.io/login) - [![Français](data:image/png;base64,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 "Français")](https://www.realytics.io/fr/) - [![English](data:image/png;base64,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 "English")](https://www.realytics.io/) - [![Deutsch](data:image/png;base64,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 "Deutsch")](https://www.realytics.io/de/) [Key figures](https://blog.realytics.io/en/tag/key-figures) # Key figure of the week #TV #ads Posts by Barbara Jul 26, 2017 - [Home](https://www.realytics.io/) - Key figure of the week #TV #ads ## **5,28 billion £**   **What is it?** The total of **TV advertising investments** in 2016, up **0,2%** on 2015. **TV advertising revenue** has been growing for **7 years** in a row in the UK!   **What Realytics thinks about it:** **TV,** on every screen and across all formats, is still very powerful, even with the apparition of modern technologies and new formats on which to watch TV. Who invests the most in TV ads? **Online companies**, with **639 million pounds** invested in 2016. Why? Maybe because they know they can easily measure **the impact of their TV campaign** in real-time, with a simple **TV analytics tool**: [**Ad Performance**](https://www.realytics.io/solutions-analytics/ad-performance/)   *Source: UK commercial TV broadcasters* Mots clés : [Key figures](https://blog.realytics.io/en/tag/key-figures) [« Koolicar measures its notoriety following TV campaign with Realytics](https://blog.realytics.io/en/koolicar-measures-its-notoriety-following-its-tv-campaign-with-realytics) [Top 10 most iconic TV ads in the UK »](https://blog.realytics.io/en/top-10-iconic-tv-ads-in-the-uk) ### Newsletter. ![Realytics logo](https://blog.realytics.io/hubfs/Realytics%20January2018%20Theme/images/Plan%20de%20travail%201.svg) ### About The leader in TV-digital convergence, Realytics enables advertisers to anticipate and measure the impact of a TV campaign on digital, to optimise their media plans according to their business and branding KPIs, and to identify the “TV-engaged” viewers in order to capitalise on this captive audience. 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