5,28 billion £
What is it? The total of TV advertising investments in 2016, up 0,2% on 2015. TV advertising revenue has been growing for 7 years in a row in the UK!
What Realytics thinks about it: TV, on every screen and across all formats, is still very powerful, even with the apparition of modern technologies and new formats on which to watch TV. Who invests the most in TV ads? Online companies, with 639 million pounds invested in 2016. Why? Maybe because they know they can easily measure the impact of their TV campaign in real-time, with a simple TV analytics tool: Ad Performance
Source: UK commercial TV broadcasters