---
title: "Key figure of the week #TV #ads"
description: Key figures selected by Realytics! Discover the total TV advertising investment in 2016. What does Realytics think about it?
---

[Everything you want to know about Drive to Web and TV Analytics](https://blog.realytics.io/en)

# [Key figure of the week #TV #ads](https://blog.realytics.io/en/key-figure-of-the-week-tv-advertising)

 Written by [Barbara](https://blog.realytics.io/en/author/barbara) | 7/26/17 7:00 AM

## **5,28 billion £**

 

**What is it?** The total of **TV advertising investments** in 2016, up **0,2%** on 2015. **TV advertising revenue** has been growing for **7 years** in a row in the UK!

 

**What Realytics thinks about it:** **TV,** on every screen and across all formats, is still very powerful, even with the apparition of modern technologies and new formats on which to watch TV. Who invests the most in TV ads? **Online companies**, with **639 million pounds** invested in 2016. Why? Maybe because they know they can easily measure **the impact of their TV campaign** in real-time, with a simple **TV analytics tool**: [**Ad Performance**](https://www.realytics.io/solutions-analytics/ad-performance/)

 

*Source: UK commercial TV broadcasters*

[View full post](https://blog.realytics.io/en/key-figure-of-the-week-tv-advertising)

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