---
title: Digital video or TV? TV or digital video?
description: Multitasking while watching TV is still a very common phenomenon. But did you know it was even more common during traditional linear TV viewing?
---

[Everything you want to know about Drive to Web and TV Analytics](https://blog.realytics.io/en)

# [Digital video or TV? TV or digital video?](https://blog.realytics.io/en/watch-digital-video-linear-tv)

 Written by [Raphaelle](https://blog.realytics.io/en/author/raphaelle) | 11/2/17 8:00 AM

## **81%**

 

**What is it?** The number of person multitasking while watching a program on traditional linear TV.

**What does Realytics think about it**: Multitasking while watching TV is still a very common phenomenon. But it is even more common during **traditional linear TV viewing** (81%) than when **watching digital video** (72%). Do we tend to pay more attention to **digital video** than to linear TV? Looks like it.

Source: *The Changing TV Experience: 2017 - iab + maru/matchbox *

[View full post](https://blog.realytics.io/en/watch-digital-video-linear-tv)

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