Paris, December 9, 2024 - Realytics, a subsidiary of smartclip — RTL Group's adtech development unit — announces two key appointments to its management team: Yara Akel takes up the position of Administrative and Financial Director, while Valérie Teboul-Weber becomes Operations Director.
Strengthening the organization to support growth
These appointments illustrate Realytics' determination to continue structuring its organization to meet its growth challenges. Valérie Teboul-Weber, as Director of Operations, will be responsible for optimizing the organization of the teams to guarantee a service that increasingly prioritises customer satisfaction.
"Our challenge is to ensure continuous improvement of quality at Realytics — quality of data collected, quality of the customer relationship, and quality of our delivery," explains Valérie Teboul-Weber, who also remains Director of Research and Media Expertise.
Meanwhile, Yara Akel, as the new Administrative and Financial Director, will consolidate internal processes and streamline collaboration with the RTL group to pursue its expansion in France and new European markets.
"We aim to strengthen Realytics' administrative and financial foundations to support long-term, sustainable, and structured growth," says Yara Akel.
"By capitalizing on the in-house talent and expertise at Realytics through these appointments, we are reshaping our organization to promote growth in France and Europe," emphasizes Guillaume Belmas, CEO of Realytics.
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Yara Akel
After obtaining a master’s degree in Financial Engineering and Corporate Finance from INSEEC Paris, Yara joined Realytics in 2019 as the Administrative and Financial Manager. Her skills and experience led to her notable career growth and promotion to the position of Administrative and Financial Director at Realytics.
Valérie Teboul-Weber
Valérie Teboul Weber holds a post-graduate diploma in Law and Administration of Audiovisual Communication and a Master's degree in Management Sciences from the Université Paris 1 Panthéon-Sorbonne. She began her career in the media and advertising sector, holding strategic positions at France Télévisions Publicité, Canal+, and Havas. She later developed her academic career by serving as a lecturer in Political Science at the University of Paris 1.
She joined Realytics in 2015 as Head of the Research and Media Expertise division. Her role quickly evolved and Valérie became Director of Research and Media Expertise, a position in which she uses her expertise to support advertisers and agencies in optimizing their TV advertising campaigns. A recognized specialist in advertising performance measurement, her appointment as Operations Director confirms her key role in the strategic development of Realytics.
About Realytics
A pioneer and leader in TV-digital convergence, Realytics was founded in 2014 and has continued to innovate in the adtech market. Specializing in the measurement and analysis of TV advertising campaign performance (AdPerformance), Realytics continues to transform the TV medium and in 2019 developed Adkymia, the first programmatic TV DSP. In 2022, Realytics launched Bee which stands for Brand Exposure & Engagement — a single-source platform for online exposure and engagement with TV/CTV campaigns. Bee is a seven-time award-winning adtech solution and was voted Tech of the Year in 2024.
Realytics' solutions enable brands and agencies to efficiently measure, analyze, manage, and purchase TV advertising campaigns. The Realytics team of 40 experts in adtech and the TV-digital ecosystem, supports more than 650 brands with their advertising campaigns in France and abroad. The company also works with several major media/telco groups in France and abroad including TF1, M6, France Télévisions, Canal+, RMB, Bouygues, Orange, and others.
Realytics has been part of the RTL group since 2022, following its acquisition by smartclip, the group's adtech development unit. With smartclip, Realytics establishes its ambition to build strong European technological solutions for the TV ecosystem.
Press contacts
Cyrille Billon : cbillon@realytics.io
Alexandre Langlois : alanglois@realytics.io / 06 14 51 58 27
