--- title: Everything you want to know about Drive to Web and TV Analytics | News description: News | Become a Drive to Web and TV Analytics expert! --- [![TV Tracking - Realytics](https://blog.realytics.io/hubfs/Realytics%20January2018%20Theme/images/logo-top.svg)](https://www.realytics.io/) - [Offers](https://www.realytics.io/radio-tv-analytics/) - [TV & Radio Analytics](https://www.realytics.io/radio-tv-analytics/) - [Bee](https://www.realytics.io/measurement_tv_bee/) - [TV Monitoring](https://www.realytics.io/tv-monitoring/) - [References](https://www.realytics.io/references/) - [Resources](https://www.realytics.io/resources/) - [Case studies](https://www.realytics.io/resources/) - [White papers and studies](https://www.realytics.io/resources/white-papers-and-studies/) - [Events & Webinars](https://www.realytics.io/resources/events/) - [About](https://www.realytics.io/our-vision/) - [Our vision](https://www.realytics.io/our-vision/) - [The team](https://www.realytics.io/reaytics-team/) - [Join us](https://www.realytics.io/job-offers-realytics/) - [Press](https://www.realytics.io/press-zone-realytics/) - [Contact](https://www.realytics.io/contact-realytics/) - [Blog](https://blog.realytics.io/en) - [Glossary](https://www.realytics.io/glossary/) - Demo - [Log in](https://portal.realytics.io/login) - [![Français](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAALCAIAAAD5gJpuAAAABGdBTUEAAK/INwWK6QAAABl0RVh0U29mdHdhcmUAQWRvYmUgSW1hZ2VSZWFkeXHJZTwAAAGzSURBVHjaYiyeepkBBv79+Zfnx/f379+fP38CyT9//jAyMiq5GP77wvDnJ8MfoAIGBoAAYgGqC7STApL///3/9++/pCTv////Qdz/QO4/IMna0vf/z+9/v379//37bUUTQACBNDD8Z/j87fffvyAVX79+/Q8GQDbQeKA9fM+e/Pv18/+vnwzCIkBLAAKQOAY5AIAwCEv4/4PddNUm3ji0QJyxW3rgzE0iLfqDGr2oYuu0l54AYvnz5x9Q6d+/QPQfyAQqAin9B3EOyG1A1UDj//36zfjr1y8GBoAAFI9BDgAwCMIw+P8Ho3GDO6XQ0l4MN8b2kUwYaLszqgKM/KHcDXwBxAJUD3TJ779A8h9Q5D8SAHoARP36+Rfo41+/mcA2AAQQy49ff0Cu//MPpAeI/0FdA1QNYYNVA/3wmwEYVgwMAAHE8uPHH5BqoD1//gJJLADoJKDS378Z//wFhhJAALF8A3rizz8uTmYg788fJkj4QOKREQyYxSWBhjEC/fcXZANAALF8+/anbcHlHz9+ffvx58uPX9KckkCn/gby/wLd8uvHjx96k+cD1UGiGQgAAgwA7q17ZpsMdUQAAAAASUVORK5CYII= "Français")](https://www.realytics.io/fr/) - [![English](data:image/png;base64,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 "English")](https://www.realytics.io/) - [![Deutsch](data:image/png;base64,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 "Deutsch")](https://www.realytics.io/de/) - [Addressable TV (8)](https://blog.realytics.io/en/tag/addressable-tv) - [AI (2)](https://blog.realytics.io/en/tag/ai) - [BVOD (2)](https://blog.realytics.io/en/tag/bvod) - [Case studies (14)](https://blog.realytics.io/en/tag/case-studies) - [CTV (21)](https://blog.realytics.io/en/tag/ctv) - [Events (5)](https://blog.realytics.io/en/tag/events) - [Focus on Media (2)](https://blog.realytics.io/en/tag/focus-on-media) - [Good practices (48)](https://blog.realytics.io/en/tag/good-practices) - [IBC (1)](https://blog.realytics.io/en/tag/ibc) - [Insider (1)](https://blog.realytics.io/en/tag/insider) - [Interviews (7)](https://blog.realytics.io/en/tag/interviews) - [Key figures (42)](https://blog.realytics.io/en/tag/key-figures) - [Linear TV (11)](https://blog.realytics.io/en/tag/linear-tv) - [News (29)](https://blog.realytics.io/en/tag/news) - [Our team (1)](https://blog.realytics.io/en/tag/our-team) - [Press release (15)](https://blog.realytics.io/en/tag/press-release) - [Technology (18)](https://blog.realytics.io/en/tag/technology) - [All](https://blog.realytics.io/en) - [Good practices](https://blog.realytics.io/en/tag/good-practices) - [Key figures](https://blog.realytics.io/en/tag/key-figures) - [News](https://blog.realytics.io/en/tag/news) - [CTV](https://blog.realytics.io/en/tag/ctv) [![Orange Advertising joins BEE:](https://blog.realytics.io/hubfs/partenariat%20orange%20-%20bee.webp)](https://blog.realytics.io/en/orange-advertising-bee-ctv-measurement) ## [Orange Advertising joins BEE: what it means for TV and CTV measurement in France](https://blog.realytics.io/en/orange-advertising-bee-ctv-measurement) Feb 09, 2026 [![2026, where Total Video comes to life](https://blog.realytics.io/hubfs/Wishes%2026_ENG.webp)](https://blog.realytics.io/en/best-wishes-realytics-2026-total-video) ## [2026, where Total Video comes to life](https://blog.realytics.io/en/best-wishes-realytics-2026-total-video) Jan 08, 2026 [![Orange Advertising joins Realytics’ BEE cross-media measurement](https://blog.realytics.io/hubfs/Bee%20insiOrange%20advertising_FR%20(1).webp)](https://blog.realytics.io/en/orange-advertising-joins-realytics-bee) ## [Orange Advertising joins Realytics’ BEE cross-media measurement](https://blog.realytics.io/en/orange-advertising-joins-realytics-bee) Dec 08, 2025 [![Realytics integrates AI into BEE to simplify cross-media campaign analysis](https://blog.realytics.io/hubfs/Design%20sans%20titre%20(5).webp)](https://blog.realytics.io/en/realytics-integrates-ai-into-bee) ## [Realytics integrates AI into BEE to simplify cross-media campaign analysis](https://blog.realytics.io/en/realytics-integrates-ai-into-bee) Sep 15, 2025 [![AI Adserving & TV Measurement: how to simplify?](https://blog.realytics.io/hubfs/Design%20sans%20titre%20(9).webp)](https://blog.realytics.io/en/ai-adserving-tv-measurement) ## [AI Adserving & TV Measurement: how to simplify?](https://blog.realytics.io/en/ai-adserving-tv-measurement) Jul 29, 2025 [![Smartclip integrates Realytics’ BEE into smartx](https://blog.realytics.io/hubfs/1-1.webp)](https://blog.realytics.io/en/bee-integrates-smartx) ## [Smartclip integrates Realytics’ BEE into smartx](https://blog.realytics.io/en/bee-integrates-smartx) Apr 08, 2025 [![Realytics partners with The Trade Desk for holistic TV measurement](https://blog.realytics.io/hubfs/Copie%20de%20Copie%20de%20Realytics_Header_Newsletter_fonc%C3%A9.webp)](https://blog.realytics.io/en/realytics-partners-the-trade-desk) ## [Realytics partners with The Trade Desk for holistic TV measurement](https://blog.realytics.io/en/realytics-partners-the-trade-desk) Feb 28, 2025 [![Realytics (RTL Group) is reorganizing its management team to strengthen operations.](https://blog.realytics.io/hubfs/Copie%20de%20Copie%20de%20Copie%20de%20Blog%20-%20Header%20(2).png)](https://blog.realytics.io/en/appointments_realytics_valerie_teboul_weber_yara_akel-0) ## [Realytics reorganizes its management to boost operations](https://blog.realytics.io/en/appointments_realytics_valerie_teboul_weber_yara_akel-0) Dec 10, 2024 [![](https://blog.realytics.io/hubfs/AdSync%20%20Votre%20MVP%20sur%20le%20terrain%20la%20pub%20TV%20pour%20lEuro%202024-1.png)](https://blog.realytics.io/en/adsync-euro-2024) ## [AdSync: Your MVP on the field for the Euro 2024 TV advertisement](https://blog.realytics.io/en/adsync-euro-2024) Jun 28, 2024 - [1](https://blog.realytics.io/en) - [2](https://blog.realytics.io/en/tag/news/page/2) - [3](https://blog.realytics.io/en/tag/news/page/3) - [4](https://blog.realytics.io/en/tag/news/page/4) - [Next](https://blog.realytics.io/en/tag/news/page/2) ### Newsletter. ![Realytics logo](https://blog.realytics.io/hubfs/Realytics%20January2018%20Theme/images/Plan%20de%20travail%201.svg) ### About The leader in TV-digital convergence, Realytics enables advertisers to anticipate and measure the impact of a TV campaign on digital, to optimise their media plans according to their business and branding KPIs, and to identify the “TV-engaged” viewers in order to capitalise on this captive audience. [Contact us](https://www.realytics.io/contact-realytics/) ### [Solutions](https://www.realytics.io/solutions-analytics/) - [Overview](https://www.realytics.io/solutions-analytics/) - [Ad Performance](https://www.realytics.io/solutions-analytics/ad-performance/) - [Digital Follow-up](https://www.realytics.io/solutions-analytics/tv-web-attribution-analytics/) - [Predict Impact](https://www.realytics.io/solutions-analytics/analyse-predictive-impact-tv/) - [Brand Effect](https://www.realytics.io/solutions-analytics/brand-effect/) ### [Resources](https://www.realytics.io/resources/) - [Case studies](https://www.realytics.io/resources/) - [White papers and studies](https://www.realytics.io/resources/white-papers-and-studies/) - [The drive-to-web handbook](http://The%20drive-to-web%20handbook) - [Webinars](https://www.realytics.io/resources/webinars-analytics-tv/) - [Events](https://www.realytics.io/resources/events/) ### LAST POSTS FROM BLOG - [](https://www.linkedin.com/company/realytics) - [](https://www.facebook.com/realyticsio) - [](https://twitter.com/realyticsUK) - © Copyright 2017 Realytics - [Legal notices](https://www.realytics.io/legal-notices/) - [Platform privacy policy](https://www.realytics.io/platform-privacy-policy/) - [Français](https://www.realytics.io/fr/) - [English](https://www.realytics.io/) - [Deutsch](https://www.realytics.io/de/) ![](https://px.ads.linkedin.com/collect/?pid=4994562&fmt=gif)