--- title: Are you connected? description: Are you using another device while watching TV? Yes? Then, you’re part of ¾ of the British population! 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Posts by Barbara Sep 06, 2017 - [Home](https://www.realytics.io/) - Are you connected? ## **3/4**   **What is it?** The part of the British population that uses a connected device while watching TV. Fort the under 25 age range, it jumps to 93%!   **What Realytics thinks about it:** It clearly demonstrates the second-screen effect. That’s why it is so crucial to make sure your website and social media are the reflection of your TV advertising message. Want to go on TV? Make sure you’re ready first! 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