Key figures

Key figure of the week #Video

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4,37 hours


What is it? It is the total time of UK video consumption in 2016, compared to 4h35 in 2015. TV accounts for 74,8% of an average person’s daily video viewing.

What Realytics thinks about it: We still watch (a lot of) TV! An average viewer watches over 3,5 hours of TV / day, and TV does not seem to be suffering from the latest innovations (mobile, tablets, computers, etc.): it is still the most popular form of video.

Source: BARB, 2016

Mots clés : Key figures