93,8%
What is it? The percentage of video advertising watched on live TV (compared to YouTube, Facebook, VOD Playback TV, etc.). In 2015, TV advertising accounted for 94,4%.
What Realytics thinks about it: An average UK person watched 20 minutes of video ads per day in 2016, and 18 minutes and 53 seconds was viewed on TV (93,8%). It means a UK viewer approximatively saw 45 TV ads a day. If you were hesitating about advertising on TV, we hope we convinced you you should!
Source: ComScore - 2016
