2/3
What is it? The part of Australians homes that have internet-capable TVs, whether they are connected of not. ½ have tablets and 8/10 have one or more smartphones.
What Realytics thinks about it: Homes are getting more and more connected! That’s a clear indication of how our way of watching TV is evolving: it is getting more and more digital, with the use of several connected devices to do so, instead of just watching on TV.
Source: Australian Video Viewing Report, by TAM, ozTAM and Nielsen – 2017
