Realytics is enhancing its deterministic TV measurement solution for cross-media campaigns, known as BEE, by integrating AI into audience and performance reports.This marks the first step towards simplifying the operational complexity that often comes with managing cross-media investments.
Paris, 15 September 2025 - Realytics, a subsidiary of smartclip and RTL Group, and a pioneer and leader in TV-digital convergence, is proud to announce the rollout of artificial intelligence within BEE. Starting today, agencies, advertisers, and media buyers can use generative AI directly within the Realytics portal to simplify the reading, understanding, and analysis of cross-media campaign results.
A unique cross-media measurement approach
BEE offers a modern approach to measuring media performance for TV audiences. In an era of fragmented viewing behaviours, BEE enables media buyers, advertisers, and agencies to measure and compare exposure volumes for cross-screen advertising campaigns (linear TV, addressable TV, BVOD, AVOD, FAST and, more broadly, CTV), as well as their digital performance.
BEE operates deterministically: it does not rely on panels or data hybridisation, but rather on real consumption data, sourced from the HbbTV standard. “Our unique market approach ensures that advertisers can access a highly representative snapshot of their cross-media campaign results, based on millions of opt-in households in France and Germany,” says Guillaume Belmas, CEO of Realytics.
AI at the core of Realytics' innovation strategy
Artificial intelligence has been central to Realytics’ development since its founding. A pioneer in data-driven approaches to TV advertising, Realytics has long been leveraging AI in its innovations, from automated media buying assisted by AI to performance-based TV campaign offerings. As the adtech subsidiary of smartclip, Realytics is also co-developing Sidekicks, an agentic AI platform for the media industry that unites Realytics’ deep media intelligence with smartclip’s expertise in process and workflow automation, delivering intelligent and secure solutions for cross-media operations.
Simplifying and securing ethical AI solutions
“We’re building on over 10 years of expertise in data science, which enables us to safely integrate open-source AI within BEE,” says Guillaume Belmas. “By making AI accessible to BEE users, we’re simplifying how cross-media campaign results are understood and analysed. With this new feature, we’re helping the advertising ecosystem focus on higher-value tasks — such as optimising both linear and non-linear TV campaigns.” BEE’s open-source AI agents are available starting today in France and Germany for platform users.
About Realytics
A pioneer and leader in TV-digital convergence, Realytics was founded in 2014 and has continuously innovated in the adtech industry. Specialised in measuring and analysing TV ad campaign performance (AdPerformance), Realytics launched BEE in 2022 — for Brand Exposure & Engagement — a single-source platform measuring exposure and online engagement for cross-device TV campaigns (linear and CTV). BEE has already won eight awards and was named Tech of the Year in 2024.
Realytics’ solutions allow brands and agencies to effectively measure, analyse, and optimise their TV advertising campaigns. The company counts 40 adtech and TV/digital ecosystem experts, supporting over 650 brands in France and internationally. Realytics also collaborates with several major media and telco groups in France and abroad, including TF1, M6, France Télévisions, Canal+, RMB, Bouygues, Orange, and more.
Realytics has BEEn part of RTL Group since its acquisition by smartclip in 2022. With smartclip, Realytics aims to build a strong European tech offering for the TV ecosystem.
More information: www.realytics.io
