With Orange Advertising, Realytics integrates Orange’s ad sales house into BEE (Brand Exposition & Engagement), its deterministic solution for measuring exposure and performance of linear TV and CTV campaigns. With this integration, BEE becomes a holistic TV measurement tool offering the largest cross-media data pool available on the French market.
Paris, December 8, 2025 – Realytics, a pioneer and leader in TV-digital convergence, is pleased to announce today a partnership with Orange Advertising, Orange’s ad sales house, integrating its inventory into the BEE analysis scope for linear TV and CTV campaigns.
A modern approach to cross-media measurement
BEE (Brand Exposition & Engagement) represents a modern approach to measuring TV audience media performance. In a context of highly fragmented viewing behaviors, BEE enables media buyers and advertisers to deterministically measure and compare, from a single source, cross-screen advertising exposure volumes and their digital performance.
Built on millions of deterministic data points
By integrating Orange Advertising, BEE becomes the most representative cross-screen measurement solution for TV audiences in France. Whether for traditional linear TV or Addressable TV, the market can now measure and compare cross-device TV exposure across millions of households in France. As a result, advertisers and their agencies gain access, via the Realytics platform, to a comprehensive set of media performance KPIs, such as reach by TV device and duplication between them, in order to optimize media investment allocation.
“With Orange joining the BEE product, we are continuing our agnostic contribution toward a shared CTV measurement standard based on deterministic operator data. This is a necessary step to improve transparency and performance of linear and Addressable TV activations for the benefit of the entire market,” says Stéphane Bourse, Orange Advertising.
Real consumption data
Thanks to this partnership, BEE recently enabled an automotive accessories advertiser to measure a total reach exceeding 91%, including an incremental reach of 6.6% for Addressable TV and 9.4% for BVOD. These results demonstrate the clear necessity of combining available TV activations within a campaign—and, above all, measuring their impact.
Isabelle Vignon, Managing Director in charge of Marketing and Research at ADMTV, adds:
“Recent tests show that Addressable TV generates significant incremental reach compared to linear TV. When combined, they create a halo effect that maximizes coverage and optimizes investments. For advertisers, having access to these insights is essential to strengthen media strategies and guide best practices.”
And 8 million opt-in households
For Guillaume Belmas, CEO of Realytics:
“This partnership sends a strong signal to the market. It reflects the trust and recognition of Realytics’ expertise in data processing and management within a secure and GDPR-compliant framework.”
He adds:
“Following our partnerships with Bouygues Telecom and SFR, expanding BEE’s scope with Orange Advertising is a source of great pride. Today, BEE is able to measure linear and Addressable TV campaigns based on opt-in data from 8 million households, opening the door to concrete and unprecedented insights for advertisers seeking increasingly refined advertising performance.”
Alexis Trichet, President of AF2M, concludes:
“This partnership between Orange Advertising and Realytics marks a key milestone for TV and CTV measurement in France. It illustrates the industry’s commitment to innovating with more precise, deterministic and secure solutions to optimize advertising investments. The ability to accurately measure exposure and engagement across all screens represents major progress for the market. AF2M welcomes this collaboration, which opens a new era of transparency and performance in cross-media advertising.”
About Realytics
A pioneer and leader in TV-digital convergence, Realytics was founded in 2014 and has continuously innovated within the AdTech market. Specialized in measuring and analyzing the performance of TV advertising campaigns (AdPerformance), Realytics continues to transform the TV medium and launched BEE (Brand Exposition & Engagement) in 2022 - a single-source platform for measuring online exposure and engagement of cross-device TV campaigns (linear TV and CTV). BEE has already received eight industry awards and was named Tech of the Year 2024.
Realytics’ solutions enable brands and agencies to measure, analyze and efficiently manage TV advertising campaigns. With a team of 40 AdTech and TV/digital ecosystem experts, Realytics supports more than 650 brands in France and internationally. The company also works with major media and telco groups in France and abroad, including TF1, M6, France Télévisions, Canal+, RMB, Bouygues, Orange and others.
Realytics has been part of the RTL Group since 2022, following its acquisition by smartclip, the Group’s AdTech subsidiary. Together with smartclip, Realytics reaffirms its ambition to build a strong portfolio of European technology solutions for the TV ecosystem.
Learn more: www.realytics.io
Press contact
Cyrille Billon, cbillon@realytics.io
