Realytics unveils Adkymia, the first platform that automates and simplifies TV buying processes. With Adkymia, the TV analytics solution Realytics aims to digitize the purchase of linear TV advertising to make it accessible to small and medium-sized businesses.
In a context where television is undergoing its digital transformation with the upcoming arrival of addressed advertising in France scheduled for 2020, Realytics, the French leader of TV-analytics, is taking a major step forward by automating and simplifying TV buying processes, from the construction of media plans to exchanges with TV sales houses. Adkymia makes linear TV advertising accessible to as many brands as possible, for the very first time in France and in Europe.
This TV programmatic buying platform is the result of 5 years of research and development by Realytics. Since 2014, Realytics has been supporting advertisers in the analysis of the digital performance of their TV campaigns. With this expertise, Realytics has developed a solution that automates the construction of TV media plans based on drive-to-web performance. By automating and simplifying the buying process, Adkymia allows any type of budget to advertise in TV.
Adkymia is a technology made available to all market players who wish to diversify their digital channels and use TV as a new acquisition channel. From its launch, the platform provides access to 31 French channels - Historical, DTT and Cable/Satellite - marketed by 7 TV Sales Houses. International development may come soon.
Adkymia has already been tested by several advertisers who, thanks to a simple and fully automated solution, were able to experience TV for the first time and appreciate its effectiveness.
"Since the launch of Realytics, we have been convinced that TV media must be digitized to attract more advertisers. Indeed, television delivers significant performance while guaranteeing brands a premium broadcasting context in a completely transparent and brandsafe environment. On the other hand, the buying processes are often long and complex for an advertiser who wants to test television for the first time. Adkymia removes these constraints to facilitate access to TV media. By creating the first automated ecosystem around television, Adkymia opens up new opportunities for TV advertising," said Guillaume Belmas, CEO and co-founder of Realytics.