--- title: 2026, where Total Video comes to life description: Discover how Realytics' BEE platform simplifies cross-media measurement and enhances campaign management for Total Video in 2026. image: https://blog.realytics.io/hubfs/Wishes%2026_ENG.webp --- [![TV Tracking - Realytics](https://blog.realytics.io/hubfs/Realytics%20January2018%20Theme/images/logo-top.svg)](https://www.realytics.io/) - [Offers](https://www.realytics.io/radio-tv-analytics/) - [TV & Radio Analytics](https://www.realytics.io/radio-tv-analytics/) - [Bee](https://www.realytics.io/measurement_tv_bee/) - [TV Monitoring](https://www.realytics.io/tv-monitoring/) - [References](https://www.realytics.io/references/) - [Resources](https://www.realytics.io/resources/) - [Case studies](https://www.realytics.io/resources/) - [White papers and studies](https://www.realytics.io/resources/white-papers-and-studies/) - [Events & Webinars](https://www.realytics.io/resources/events/) - [About](https://www.realytics.io/our-vision/) - [Our vision](https://www.realytics.io/our-vision/) - [The team](https://www.realytics.io/reaytics-team/) - [Join us](https://www.realytics.io/job-offers-realytics/) - [Press](https://www.realytics.io/press-zone-realytics/) - [Contact](https://www.realytics.io/contact-realytics/) - [Blog](https://blog.realytics.io/en) - [Glossary](https://www.realytics.io/glossary/) - Demo - [Log in](https://portal.realytics.io/login) - [![Français](data:image/png;base64,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 "Français")](https://www.realytics.io/fr/) - [![English](data:image/png;base64,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 "English")](https://www.realytics.io/) - [![Deutsch](data:image/png;base64,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 "Deutsch")](https://www.realytics.io/de/) [News](https://blog.realytics.io/en/tag/news), [Technology](https://blog.realytics.io/en/tag/technology), [CTV](https://blog.realytics.io/en/tag/ctv) # 2026, where Total Video comes to life Posts by Cyrille Billon Jan 08, 2026 - [Home](https://www.realytics.io/) - 2026, where Total Video comes to life Hello,  The entire Realytics team and I would like to wish you a wonderful year ahead. For the past 12 years, we have continuously innovated to support the entire TV and video ecosystem.  ## **Simplifying cross-media measurement with BEE**  In this context, 2025 marked a key milestone for Total Video measurement. With the integration of Orange into [BEE](https://www.realytics.io/measurement_tv_bee/), our cross-media measurement solution, and [the introduction of AI at the core of the platform](https://blog.realytics.io/en/realytics-integrates-ai-into-bee), we reached a new level. These advances make reporting simpler, decision-making clearer, and campaign management more effective for advertisers, buyers and agencies when arbitrating between TV and streaming.  ## **In 2026, BEE measures VOL, emerging advertising formats, and all screens**  In 2026, we will continue this momentum so that TV and video truly speak the same language. We will accelerate the development of BEE to cover the entire video ecosystem: onboarding new major streaming players, measuring emerging CTV formats such as homescreen and pause ads, and extending multiscreen measurement to desktop and mobile devices.  This approach is designed to provide the market with a clear, consistent and actionable view of TV and video campaigns.  Thank you for the trust you place in us. I look forward to building this next chapter together and moving closer to a true **Total Video** vision.  We wish you a very successful year 2026.  Best regards,  Guillaume Belmas  CEO – Realytics  Mots clés : [News](https://blog.realytics.io/en/tag/news), [Technology](https://blog.realytics.io/en/tag/technology), [CTV](https://blog.realytics.io/en/tag/ctv) [« Orange Advertising joins Realytics’ BEE cross-media measurement](https://blog.realytics.io/en/orange-advertising-joins-realytics-bee) [When BVOD and AVOD don’t overlap »](https://blog.realytics.io/en/overlap-bvod-avod) ### Newsletter. ![Realytics logo](https://blog.realytics.io/hubfs/Realytics%20January2018%20Theme/images/Plan%20de%20travail%201.svg) ### About The leader in TV-digital convergence, Realytics enables advertisers to anticipate and measure the impact of a TV campaign on digital, to optimise their media plans according to their business and branding KPIs, and to identify the “TV-engaged” viewers in order to capitalise on this captive audience. 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