Cannes, 20 June 2023 - On the occasion of the 70th Cannes Lions, Rakuten Advertising and Realytics, leader in TV-digital convergence and subsidiary of smartclip (RTL Group), announce a partnership for the measurement of CTV, thanks to Bee. The desire to work together stems from a relationship of trust established within the Alliance Digitale digital TV working group.
Bee, Total Video measurement tool: linear TV, addressable TV, BVOD and now CTV
Bee is a Total Video measurement solution. Unique and exclusive, it covers a scope of almost 2 million Bouygues Telecom Set-Top-Boxes in a framework that respects privacy and complies with RGPD rules.
In addition to addressable TV campaigns, Bee demonstrates the possibility of measuring CTV, TV BVOD and national linear campaigns from a single source.
Bee is the pioneering product that for the first time unifies the measurement of TV campaigns for advertisers and agencies by reconciling exposure and engagement data.
Facing TV audience fragmentation, Bee paves the way for data reconciliation and Total Video measurement. This solution has won 5 awards since its launch, including the Gold award for advertising innovation at the Cas d'Or 2023 with Peugeot.
A unique solution for Advertisers and agencies to optimize their TV investments and ROI improvement.
Rakuten Advertising: an opportunity for advertisers looking to reach a new audience in CTV
Rakuten Advertising, which markets Rakuten TV as well as Samsung TV+, LG Channel Plus and Pluto TV, is adding value to its inventory by providing advertisers and agencies with insights.
Thanks to Bee, Rakuten Advertising will be able to :
- Determine incremental reach, by measuring the number of unique households reached by Rakuten Advertising, in addition to traditional linear TV, addressable TV or BVOD, thanks to Bee "exposure".
- Quantify the drive to web impact of a campaign within its environment, thanks to Bee's "exposure and engagement" measurement.
Media contacts:
Marc Herbault (Rakuten TV): marc.herbault@rakuten.com / 06 17 29 20 13
Cyrille Billon (Realytics): cbillon@realytics.io
Alexandre Langlois (Realytics): alanglois@realytics.io / 06 14 51 58 27
About Rakuten Advertising
Rakuten Advertising provides performance-, brand- and people-centric advertising solutions that help the world's leading brands connect with unique and highly engaged audiences from first impression to final sale. Leveraging cutting-edge technology, global media properties and the largest network of quality partners, Rakuten Advertising draws on decades of data and experience to develop advertising strategies and experiences that drive engagement, sales, loyalty and more. An industry leader since its inception, Rakuten Advertising is a division of Rakuten Group, Inc (4755: TOKYO), one of the world's leading Internet services companies. The company is headquartered in San Mateo, California, with offices in EMEA, APAC, LATAM and North America.
Find out more at RakutenAdvertising.com
About Realytics
A pioneer and leader in TV-Digital convergence, Realytics was founded in 2014 and has continued to innovate in the AdTech market. Specialising in measuring and analysing the performance of TV advertising campaigns (AdPerformance), Realytics is continuing to transform the TV medium and in 2019 is developing Adkymia, the first programmatic TV DSP. Adkymia digitises and automates the process of buying linear and addressable TV campaigns to make the TV medium accessible to as many people as possible. In 2022 Realytics launches Bee, a deterministic measurement solution for linear, addressable, BVOD and Connected TV campaigns (5 times awarded).
Realytics' solutions enable brands and agencies to measure, analyse, manage and buy TV advertising campaigns efficiently. Realytics is a team of 40 experts in AdTech and the TV/digital ecosystem, who help more than 650 brands get their message across in France and abroad. The company also works with several major media/telcos groups in France and abroad: TF1, M6, France Télévisions, Canal+, RMB, Bouygues, Orange, etc. Realytics will join the RTL group in 2022 following its acquisition by smartclip, the group's adtech subsidiary. With smartclip, Realytics reaffirms its ambition to build a panel of strong European technological solutions for the TV ecosystem.
Find out more: realytics.io and adkymia.com
