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Addressable TV (8)
Case studies (12)
CTV (17)
Events (5)
Focus on Media (2)
Good practices (45)
IBC (1)
Insider (1)
Interviews (8)
Key figures (40)
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Good practices
Key figures
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CTV

Addressable TV: a solution to reach casual TV users?

Feb 26, 2025

Capping TV ad frequency: the right balance

Feb 26, 2025

BVOD, AVOD and FAST: the channels of CTV advertising

Feb 26, 2025

CTV (BVOD): what additional reach does it bring to a linear TV campaign?

How CTV (BVOD) enhances the reach of your linear TV campaign

Feb 26, 2025

The addressable TV effectiveness on online engagement

Jul 13, 2023

Bee maestro for total video measurement

Jul 13, 2023

Is television a good acquisition channel?

Nov 05, 2019

Berge & Meer - Successful online retargeting of a reactive TV segment

Oct 02, 2018

The case dein.Schrank.de - How to optimize TV campaigns despite a tight media planning

Sep 20, 2018

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The leader in TV-digital convergence, Realytics enables advertisers to anticipate and measure the impact of a TV campaign on digital, to optimise their media plans according to their business and branding KPIs, and to identify the “TV-engaged” viewers in order to capitalise on this captive audience.

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