Addressable TV: a solution to reach casual TV users?

Addressable TV: a solution to reach casual TV users?

Feb 26, 2025
Capping TV ad frequency: the right balance

Capping TV ad frequency: the right balance

Feb 26, 2025
BVOD, AVOD and FAST: the channels of CTV advertising

BVOD, AVOD and FAST: the channels of CTV advertising

Feb 26, 2025
CTV (BVOD): what additional reach does it bring to a linear TV campaign?

How CTV (BVOD) enhances the reach of your linear TV campaign

Feb 26, 2025
The addressable TV effectiveness

The addressable TV effectiveness on online engagement

Jul 13, 2023
Bee - 5 awards

Bee maestro for total video measurement

Jul 13, 2023
shutterstock_512482957

Is television a good acquisition channel?

Nov 05, 2019
berge & meer und realytics-1

Berge & Meer - Successful online retargeting of a reactive TV segment

Oct 02, 2018
deinSchrank.de und Realytics (2)

The case dein.Schrank.de - How to optimize TV campaigns despite a tight media planning

Sep 20, 2018

Newsletter.

About

The leader in TV-digital convergence, Realytics enables advertisers to anticipate and measure the impact of a TV campaign on digital, to optimise their media plans according to their business and branding KPIs, and to identify the “TV-engaged” viewers in order to capitalise on this captive audience.

Contact us

Solutions

Resources

LAST POSTS FROM BLOG